Privacy Policy

This policy explains what GoochieGoo LLC collects when you use GoochieGoo, why we collect it, who else ever sees it, and how you get it back or get rid of it. We have tried to write it in the same plain language we use everywhere else in the app. Where a sentence has to be precise, we have chosen precise over short.

It applies to the GoochieGoo mobile app on iOS and Android, and to the website at goochiegoo.app.

1. Who We Are

GoochieGoo is operated by GoochieGoo LLC, California, USA. For anything in this policy, including a request about your data, write to privacy@goochiegoo.app and a person will answer you.

For the purposes of the UK and EU GDPR, GoochieGoo LLC is the data controller for the information described here.

2. Who GoochieGoo Is For

GoochieGoo is built for parents, legal guardians and the caregivers they invite, and you must be at least 18 years old to create an account. The app has no child-facing surface: there is no login a child uses, no content aimed at a child, and nothing a child operates.

The information in the app is largely about a baby, but it is provided by that baby's parent or guardian, or by a caregiver they invited. GoochieGoo is not directed to children under 13 and we do not knowingly collect personal information from a child. If you believe a child has created an account, write to privacy@goochiegoo.app and we will delete it.

3. What We Collect

Almost everything in this section comes from you, as you use the app. The exceptions are your subscription status, which comes from Apple or Google, and the basic sign-in details Apple or Google send if you sign in with them.

3.1 Your account

• Your email address, and your password if you use one. Passwords are held by our sign-in provider in hashed form; we never see them in readable form.
• If you sign in with Apple or Google: the account identifier they give us, and the name and email address they share. With Apple you can choose to hide your email.
• Your name, an optional profile photo and phone number, and the name you give your household.
• The answers you give in the short setup quiz about the topics you want help with.

3.2 Your baby's profile

• Your baby's name, date of birth, time of birth and sex.
• Their feeding style, the accent colour you pick for them, and a photo if you add one.
• Weight and length measurements you record.

3.3 What you log

• Feeds, including nursing, bottles, pumping and solids, and the names of foods you add.
• Diaper changes, sleep, naps, bedtime routines and soothing sessions.
• Milestones, along with any caption, custom title or photo you add.
• Notes and any other free text you type into an entry.

Where more than one caregiver uses the same household, each entry records which caregiver made it.

3.4 Your check-in journal

If you use the nightly check-in, we store how you were feeling and what you wrote about your day. These entries are private to you. Nobody in your Village can see them, including a co-parent.

3.5 Photos

Photos you take or pick for your baby's profile, your own profile, or a milestone. The app reaches your camera or photo library only when you choose to add a photo. Photos are stored in a private area that only your household can read. They are not public and not readable by another GoochieGoo family.

3.6 Your pediatrician's details

If you fill in the care team section, we store the practice name, the doctor's name, up to two phone numbers and the practice address. We store it so that it is in your hand at 3am. We do not contact your pediatrician, and we do not use these details for anything else.

3.7 Ask Goochie

The questions you type to Ask Goochie and Goochie's replies are kept on your device, encrypted. On our servers we keep only a count of how many questions each account asked each day, so we can apply a fair-use limit. If you have joined our tester programme, we also keep your questions and Goochie's answers to improve them. See section 9 for who processes your questions.

3.8 Your subscription

From Apple or Google, through our subscription provider, we receive whether you have a trial or an active subscription, which plan it is, when it renews or ends, whether it is set to renew, and the store's transaction identifiers. We never receive your card number or billing address.

3.9 Your device

• A push notification token for each device you sign in on, and whether that device is an iPhone or an Android phone. This is what lets a reminder reach you. It is deleted when you sign out and when you delete your account.
• Your reminder settings, your time zone and your app language (English or Spanish), so reminders arrive at the right local time and in the right language.
• A record of which reminders we have already sent you, so that we do not send the same one twice.
• Our subscription provider receives basic technical details from the app, such as your device model, operating system and app version, and the IP address a request comes from, to process purchases.

4. What We Do Not Collect

• No location, precise or approximate. Your time zone comes from your device settings, not from GPS.
• No contacts, calendar, or microphone access.
• No health data from Apple Health or Google Fit.
• No browsing history, search history or usage analytics.
• No payment card or bank details.
• No advertising identifier. There is no IDFA, no advertising SDK, no attribution SDK and no App Tracking Transparency prompt, because there is nothing to track.
• No analytics or crash-reporting SDK of any kind.

5. How We Use What We Collect

• To run the app for you: to show your baby's profile, history, plan, insights and photos back to you and your Village.
• To tailor Goochie's guidance. Your baby's date of birth is what makes a sleep or feeding suggestion appropriate for their age rather than generic.
• To answer your Ask Goochie questions.
• To send the reminders and nudges you have turned on.
• To check whether you have access, and to manage your trial and subscription.
• To keep your household's data separated from every other household's, to prevent abuse, and to investigate a problem when you report one.
• To meet a legal obligation, where one applies.

We do not use your information to build a profile of you, to target advertising, or to train an AI model on your family's records.

6. Our Legal Bases, If You Are in the UK or EEA

• Performing our contract with you: everything necessary to give you the app and subscription you signed up for.
• Your consent: push notifications, camera and photo access, and Ask Goochie. You can withdraw any of these at any time in the app or your device settings.
• Our legitimate interests: keeping the service secure and working, and preventing abuse.

Because your baby's health-related records are a special category of data under the GDPR, we rely on your explicit consent to process them, given when you create your baby's profile. You can withdraw that consent by deleting the profile or the account.

7. Who Else Sees It

We do not sell your personal information, and we do not share it for cross-context behavioural advertising.

These service providers process data on our behalf, under contracts that require them to protect it and to use it only to provide their service to us:

• Supabase, our cloud platform, which hosts the database, the photo storage, the sign-in system and our server functions. Your data lives in our own project there, isolated per household by access rules enforced in the database itself.
• RevenueCat, which manages subscriptions. It receives your GoochieGoo account identifier (a random ID, not your name or email), your purchase records from Apple or Google, and the technical details in section 3.9.
• Anthropic, which provides the AI model behind Ask Goochie. It receives what section 9 describes, and nothing else.
• Expo, together with Apple's and Google's push services, which deliver notifications to your device. They receive your device's push token and the notification itself, which can include your baby's first name.
• Apple and Google, which process your purchase, and your sign-in if you choose Sign in with Apple or Google, under their own privacy policies.
• Our website host, which keeps standard server logs.

People you invite into your Village see your baby's records according to the access you give them. Members of a household can see each other's name, photo and phone number.

We also disclose information where the law requires it, such as a valid subpoena or court order, or where it is necessary to protect someone's safety. If we are ever bought or merged, your information may transfer with the business, and this policy continues to apply until we tell you otherwise.

8. Your Village

When you invite someone into your Village, you choose what they can see and add, from the full record down to view-only access, and whether they get reminders. You share an invite code yourself, from your phone; we do not send invitations, and we do not suggest or add anyone.

Removing someone from your Village ends their access immediately. Entries they already made stay in your baby's history, attributed to them, because removing those would leave gaps in a record you may need.

9. Ask Goochie and AI

When you ask Goochie a question, we send Anthropic the text of your question, the earlier messages in that conversation (up to the last twelve), and your baby's age range (a band such as the first few months, not a date of birth). We do not send your name, your baby's name, your email, your account identifier, your logs, your photos or your location.

Anything you type is sent as you typed it, so please do not include details you would not want to share, such as full names, addresses or phone numbers.

Anthropic processes this to write Goochie's reply. Under its commercial terms it may not use it to train its models, and it keeps it only for a limited period for safety and abuse monitoring, as its own policies describe. Ask Goochie is optional, and is currently offered in English only.

10. Other Goochie Suggestions

Some of Goochie's tips, captions and weekly summaries can be prepared with the help of an AI service from DeepSeek. These features are switched off today. If we switch them on, the only thing that would leave our systems is a small set of de-identified numbers and fixed labels: your baby's age in weeks, counts of feeds or sleeps, and short pattern codes that we define ourselves. No name, email, account identifier, timestamp, photograph, note or free text is included, and our servers check every request before it is sent.

11. Where Your Data Lives, and How It Is Protected

Your data is stored on servers in the United States. If you are outside the United States, your information is transferred there; where the law requires it, we rely on the European Commission's standard contractual clauses with our providers.

The protections in place: encryption in transit and at rest, per-household access rules enforced by the database rather than only by the app, a private storage area for photos, an encrypted copy on your device, and access limited to the few people who need it to operate the service.

No system is perfectly secure, and we are not going to pretend otherwise. If a breach affects your information, we will notify you and the relevant regulator as the law requires.

12. How Long We Keep It

We keep your family's information for as long as your account exists, because it is the record you came here to build.

When you delete your account, deletion happens straight away: your baby's profile, photos, logs, journal, reminders, Ask Goochie records and your account are removed from our live systems at once. Encrypted backups are kept on a rolling schedule and expire on their own within 30 days; data in a backup is never restored to the live service after a deletion.

Subscription and transaction records held by Apple, Google and RevenueCat are kept under their own policies and the tax and accounting rules that apply to purchases. We may keep a minimal record that a deletion happened, and anything a law requires us to retain.

13. Your Rights

Wherever you live, you can:

• See what we hold about you, and get a copy. The app can export your baby's logs, measurements, milestones and foods as a spreadsheet file from More, then Export; for anything else, write to us.
• Correct anything that is wrong.
• Delete your account and everything in it.
• Turn off notifications and Ask Goochie, and withdraw camera and photo access.

If you are in California, you also have the right to know the categories of personal information we collect, to request deletion or correction, to know whether we sell or share it — we do not — to limit the use of sensitive personal information (we already use it only to provide the app), and not to be discriminated against for exercising any of these rights. Because we do not sell or share personal information, there is no opt-out for us to offer you.

If you are in the UK or EEA, you also have the right to object to or restrict processing, the right to data portability, and the right to complain to your data protection authority.

To exercise any of these, use the app or write to privacy@goochiegoo.app. We will answer within the time the law allows, and we may need to confirm your identity first, usually just a reply from the email address on the account.

14. Deleting Your Account

Open the app and go to More, then Account, then Delete Account. It is a permanent deletion, not a deactivation. If you share a household with other caregivers, the app asks you to hand the household over or remove them first, so that their records are not deleted without them.

Deleting your account does not cancel a subscription. Cancel it in your App Store or Google Play settings as well.

If you cannot sign in, email privacy@goochiegoo.app from the address on the account and we will do it for you. There is more detail at goochiegoo.app/delete-account.

15. This Website

goochiegoo.app sets no advertising or analytics cookies, runs no analytics and embeds no third-party tracker. Our host keeps standard server logs, including IP addresses, to keep the site up and secure.

If you join the launch waitlist, we keep your email address and language so we can email you once, when GoochieGoo launches. We use it for nothing else, and we delete the list after that email goes out. To be removed sooner, email privacy@goochiegoo.app.

16. Changes to This Policy

If we change something that matters, we will update the date at the top and tell you in the app before the change takes effect. Continuing to use GoochieGoo after that means the new version applies.

17. Contact Us

Questions about your privacy, or about your baby's data, go to privacy@goochiegoo.app. Anything else, hello@goochiegoo.app.

Postal mail reaches us at GoochieGoo LLC, California, USA.